New, Vibrant and Brighter Brand – Pricetag: $1.2 million
The Cambridge Building Society in the UK spent a hefty sum to rebrand itself, trying to shake its old, stuffy, boring image.
View ArticleUK Banks Feel Pressure as Satisfaction & Loyalty Sink
Banks' relationships with UK customers struggle, with Gen-Y being the hardest to please. The good news? Two-thirds use online banking at least weekly.
View ArticleCheesy Image Wraps Metro Bank’s Customer-Centric Value Proposition
The scrappy UK startup has a bold, differentiated strategy, but critics say the bank's cheesy image and gaudy branches undermine its brand.
View ArticleFirst Direct Innovation Lab Crowdsources Customer Feedback on Products and...
‘The Lab’ is a social media platform seeking public critique and commentary on a range of First Direct Bank's latest innovations, ideas and developments.
View ArticleCustomers Hold Grudge With Referrals Against The Banks That Blew Their Trust
Even though banking customers say they are more satisfied with their institution than last year, banks aren’t back in people’s good graces quite yet.
View ArticleGlobal Retail Banking Study Serves Buffet Of Tasty Factoids
73% of consumers view branches as a primary link to their bank… 60% are wary of social channels… 40% are annoyed by how difficult banking is. See all the study's datapoints.
View ArticleWhat’s Hot In Financial Marketing? What’s Not?
A list of what's in and what's out in the world of retail banking. Hot: big data, the underbanked, P2P payments. Not: branches, Pinterest, Gen-Y.
View ArticleBarclays Goes All-In With 8,500 iPads For Frontline Branch Staff
One of the world's largest banks is giving 8,500 of its employees an early Christmas present: iPads. Why? And what are the iPads for?
View ArticleFirst Direct Is The Platypus of Banking
First Direct looks to reignite its status as one of the UK’s favorite challenger brands with a TV commercial starring earth's most bizarre animal. Watch it here.
View ArticleThe UK’s 7-Day Account Switching Experiment: Success or Failure?
Banks in the UK are testing a bold new ‘Seven-Day Account Switching’ process. How is the experiment working out? It depends on who you ask.
View ArticleUK Consumers Not Ready To Forgo Cash, Even If They Hardly Use It
One in three Brits carry less than a fiver in cash, but a cashless society is not in the cards... at least not quite just yet. The post UK Consumers Not Ready To Forgo Cash, Even If They Hardly Use It...
View ArticleShame or Fame: Regulator Says Banks Must Post Negative Consumer Ratings
UK regulations now require banks to publicly disclose where they rank in an official survey that rates their service experience — good, bad or ugly. The post Shame or Fame: Regulator Says Banks Must...
View ArticleStarling Bank’s Dead-Serious Strategy: Growing Into a Megabank Rival
In 10 to 15 years, CEO Anne Boden believes people will be talking about Chase and Starling Bank, not Chase and Wells – it's her goal. The post Starling Bank’s Dead-Serious Strategy: Growing Into a...
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